Ben Marvazi – Online Lead Generation | Learn How to Get Clients Online

Google Wants More of Your Money

Google recently announced that they’re “improving” exact match and phrase match. In other words, they want more of your money. Before, exact match used to mean that if you bid on [tennis shoes] exact match, your ads would ONLY show up for the precise phrase: tennis shoes Now they’re changing “exact match” by loosening the definition [...]

Introducing Google AdWords for Video

Each month, more than 800 million unique users visit YouTube, and 60 hours of video are added each minute. This is why video ads are one of the fastest growing online formats this year, according to Google. Google AdWords for Video is now available for all advertisers. Similar to search advertising where you only pay [...]

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New AdWords Location Targeting Features

AdWords already made it very easy to set your ads to only show in specific geographic locations… …but now you can create ads that are even more relevant to local customers. Here are some of the new location targeting features… Target Customers By Zip Code AdWords now allows you to target your ads by zip [...]

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How To Find Out How Often Google Is Showing Your Ads

A common line I always hear is: “I searched for my keyword on Google, and I didn’t see my ad.” Many advertisers think that just because you’re targeting a keyword in your campaign, your ads will always show for it (as long as your budget isn’t maxed out). But this is definitely not the case [...]

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Enhance Your AdWords Ads with 7 Different Ad Extensions

AdWords allows you to enhance your ads to help you stand out and get more results. Depending on the type of business you’re in, it may be a good idea to make use of these ad extensions. The 7 Ad Extensions Are… 1) Call extension – Allows you to add a phone number to your [...]

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How To Use Facebook & Twitter Search Features To Find Customers and Partners

There are lots of ways to use these 2 social media websites to find customers and partners to work with. But the fastest way to get something out of these sites is to use their search features. Both Facebook and Twitter have search features that allow you to find out what people are talking about [...]

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Turn More Leads Into New Customers Using An Email Drip Marketing Campaign

If you want to turn more of the leads you get into sales and new customers… …an email drip marketing campaign is the most cost-effective way to do it. And it really works! How Does An Email Drip Marketing Campaign Work? 1) A prospect fills out a form on your lead capture site to download [...]

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6 Tips On Writing Better AdWords Ads

Your ads are the only part of your whole AdWords campaign that a prospect ever sees. It’s your opportunity to stand out and shine. Having a high click-thru-rate (CTR) and conversion rate on your ads is a big factor in the success of your campaign. Here are 6 Tips for Writing Better AdWords Ads… 1) [...]

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Should You Advertise on Yahoo & Bing, or Is Google Enough?

There’s no doubt that Google is the hundred pound gorilla in the search marketing world and it’s an absolute must for your business to be on it… …but are you leaving money on the table by not being on Yahoo and Bing? It depends on a few things. Different Search Engines Have Different Demographics Google [...]

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6 Tips To Get The Most Out of Every Lead You Get

In order to maximize your return on any advertising you do, you MUST make the most out of every lead you get…and not let anything go to waste. Here are 6 tips on doing that… 1) Call Back Fast – The faster you can call a lead back, the better. The longer it takes you [...]

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The 3 Ways Local Businesses Can Get on The 1st Page of Google

If you have a local business, there are 3 ways you can get on the 1st page of Google. Each one has it’s own unique algorithm and optimization process. Here they are… 1) Google AdWords, aka Pay Per Click (PPC), aka Paid Search Google AdWords is the fastest way to get on the 1st page [...]

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