Implementing consistent, repeatable follow up IS the true heart-beat of EVERY business. Follow up isn’t just for new leads you get… Everything we do in business requires follow up: If you get a new lead – you need to follow up If you sell something – you need to follow up If someone cancels – [...]
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Most AdWords advertisers target computers, tablets, and mobile phones in the same campaign without even knowing it. But this is wrong, and there’s a lot of benefit to having a separate campaign dedicated only for mobile phones. According to Google, mobile-only campaigns help drive an 11.5% average increase in mobile clickthrough rates compared to campaigns that [...]
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