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Top 5 Ways an Animated Explainer Video Will Boost Your Business

I know you’re probably doing all the right things… You optimized for search engines You ‘re advertising on Google You have a beautifully designed website with great content You’re active on Social Media sites …but you’re still not getting the number of conversions and new customers you hoped for. Why? Unfortunately, it may be because [...]

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How to Automate Your Business and Make More While Working Less

Implementing consistent, repeatable follow up IS the true heart-beat of EVERY business. Follow up isn’t just for new leads you get… Everything we do in business requires follow up: If you get a new lead – you need to follow up If you sell something – you need to follow up If someone cancels – [...]

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Are You Running a Mobile-Only Campaign in AdWords?

Most AdWords advertisers target computers, tablets, and mobile phones in the same campaign without even knowing it. But this is wrong, and there’s a lot of benefit to having a separate campaign dedicated only for mobile phones. According to Google, mobile-only campaigns help drive an 11.5% average increase in mobile clickthrough rates compared to campaigns that [...]

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How to Run Your Business in the Cloud to Save Money, Time, and Work Anywhere

Are you still using Outlook for email? Are you still using Microsoft Word, Excel, or Powerpoint? Are you still sending invoices through snail mail and collecting checks? Are you still using a physical phone system, or none at all? Are you still using expensive business phone land lines? Are you still scheduling meetings and appointments [...]

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How Much Does Google Make In One Day?

Believe it or not, Google makes over $100 million in advertising revenue each day, with 5.6 billion daily ad impressions through Google search and another 24.2 billion impressions from the Display Network. Check out the infographic below to see the breakdown…

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Which Works Better: Facebook Ads or Google Display Ads?

Of course nothing beats a search marketing campaign targeting people who are actually searching for you. But display advertising shouldn’t be overlooked. You can get much cheaper clicks and access to people you normally wouldn’t in a search campaign. Not to mention how scalable display campaigns are – once you get them to work. Both [...]

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Introducing The Google AdWords Credit Card

As if all the things Google already does isn’t enough, they have now introduced a new credit card designed just for AdWords. They piloted the program last July, and the feedback from the businesses who participated has been overwhelmingly positive. 74% of the businesses who were in the program said they now use AdWords Business [...]

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What Type of Businesses Get The Most Local Searches?

Restaurants, financial services, and beauty services are some of the top searched business types, according to the YP.com Local Insights Digital Report for Q3 2012. Here are the top searched categories: 1) Restaurants 2) Financial Services 3) Beauty Services 4) Auto Repair & Services 5) Real Estate 6) Physicians & Surgeons 7) Auto Parts 8) [...]

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The Ultimate 4-Step Lead Generation System

Leads and phone calls from new potential clients are the fuel that keep businesses going. If you want to grow, not only do you have to consistently generate new leads, but you also need to nurture and follow up with all the leads that you get – to turn leads into clients, and up-sell/cross-sell current [...]

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How to Rank on the 1st Page of Google for 1,000′s of Local Keywords

While many generic keywords are almost impossible to get on the 1st page of Google for nowadays… There’s still a lot of opportunity to rank for local keywords. These are keywords with a local identifier in them. Like “los angeles ca dentist,” “dentist in los angeles ca,” or “dentist 90210.” They’re much easier to rank [...]

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Do People Click on Paid Ads or Organic Listings More?

While organic listings still get more overall clicks than paid ads… …clicks on paid ads beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the U.S. What are keywords with high commercial intent? Keywords where someone is looking to buy a product or service (for example: “buy men’s [...]

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